|
|
Marketing Communication Mix
Norek, Milan ; Heřman, Pavel (referee) ; Kaňovská, Lucie (advisor)
Bachelor thesis is concerned with analysis of the current marketing situation of the company and the proposals in the area of comunication mix. The first part consists of basic terms and marketing theory. Analytical part focuses on introduction of the company and analysis of the current state. Solutions are proposed and evaluated in the last part.
|
|
|
Communication Plan for Product and its Economical Evaluation
Trávníčková, Lenka ; Uhrová, Pavlína (referee) ; Kaňovská, Lucie (advisor)
The main target of this thesis is to create my own design of extension of communication mix for company Vypito, a.s. There is the theoretic section, which explains the basic terms related to this topic. The next analytic part is to familiar you with the environment of the company and also with its new product Frugo. This will include a part of its economical evaluation. Finally, I will propose the new extension of communication mix to company Vypito, based on the results of my own analytical elaboration, to raise awareness and extend its clientele.
|
|
| |
|
|
Proposal of Winery Marketing Plan
Válka, Vojtěch ; Válka, Karel (referee) ; Novák, Petr (advisor)
The main subject of this thesis is creating complex markething plan for winery Ing. Karel Valka. The thesis is focusing on creating unified comunication style of the brand. The main business subject of winery Ing. Karel Valka is producing grapes of grapewine, processing them and sell products made from it. Second chapter of my thesis is focused on theory about building unified comunication style and building general marketing plan. Third chapter is focused on analysis of current status of the company and subsequent creating of „Brand manual“ for winery Ing. Karel Valka and guide for application of the manual into practice, based on the current situation in company.
|
|
|
Risks Related to Marketing Tools Management
Vítková, Petra ; Bílková, Kateřina (referee) ; Novák, Petr (advisor)
The diploma thesis „Risk in the area of Marketing Tools“ contains analysis of Sonnentor s.r.o., its current state, suggestions for the improvements of marketing tools and risks which could emerge. The first chapter delas with theoretical solutions of the thesis where basic terms of the areas of marketing, marketing mix, communication mix and risk will be defined. In the second chapter of the analytic part, there is analysis of current state. The third chapter contains suggestions for marketing tools.
|
|
|
Proposal for selected marketing mix elements improvements
Vinkler, Vojtěch ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
This thesis focuses on the analysis of actual comunication mix state of Prograin Zia, s.r.o. and consequently on proposals for adjusting, better said improving the cominacation mix. The theoretical part deals with marketing, qualitative research, comunication mix, marketing communicationand business environment analysis. The practical part is about the design of an improved comunication mix and its application. Prograin ZIA, s.r.o. deals with trading activities specialized in the trade of soya, lupine and agricultural products.
|
|
|
Proposal for selected marketing mix elements improvements
Vinkler, Vojtěch ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
This thesis focuses on the analysis of actual comunication mix state of Prograin Zia, s.r.o. and consequently on proposals for adjusting, better said improving the cominacation mix. The theoretical part deals with marketing, qualitative research, comunication mix, marketing communicationand business environment analysis. The practical part is about the design of an improved comunication mix and its application. Prograin ZIA, s.r.o. deals with trading activities specialized in the trade of soya, lupine and agricultural products.
|
|
|
Risks Related to Marketing Tools Management
Vítková, Petra ; Bílková, Kateřina (referee) ; Novák, Petr (advisor)
The diploma thesis „Risk in the area of Marketing Tools“ contains analysis of Sonnentor s.r.o., its current state, suggestions for the improvements of marketing tools and risks which could emerge. The first chapter delas with theoretical solutions of the thesis where basic terms of the areas of marketing, marketing mix, communication mix and risk will be defined. In the second chapter of the analytic part, there is analysis of current state. The third chapter contains suggestions for marketing tools.
|
|
|
Proposal of Winery Marketing Plan
Válka, Vojtěch ; Válka, Karel (referee) ; Novák, Petr (advisor)
The main subject of this thesis is creating complex markething plan for winery Ing. Karel Valka. The thesis is focusing on creating unified comunication style of the brand. The main business subject of winery Ing. Karel Valka is producing grapes of grapewine, processing them and sell products made from it. Second chapter of my thesis is focused on theory about building unified comunication style and building general marketing plan. Third chapter is focused on analysis of current status of the company and subsequent creating of „Brand manual“ for winery Ing. Karel Valka and guide for application of the manual into practice, based on the current situation in company.
|
|
| |
guest ::
